Meet the Kenyan Photographer Behind Oribe’s 2024 Trip Packaging: Thandiwe Muriu

At Oribe, the holiday season is bigger than solely a time of celebration—it’s a second to honor their dedication to design and artisanal craftsmanship by means of vital collaborations. For the 2024 trip season, Oribe partnered with Kenyan excellent art work photographer Thandiwe Muriu. Muriu’s creative imaginative and prescient is deeply rooted in her African heritage, and this yr’s assortment encapsulates a profound sense of neighborhood, pleasure, and cultural pleasure—all symbolized by means of her distinctive designs.

Muriu’s work shows a deep reverence for the women of her homeland—a celebration of energy, magnificence, and unity. Impressed by the African proverb, “When your sister does your hair, you do not need a mirror,” she attracts upon the shared experience of haircare in Kenya, which serves as a vehicle for women to come back again collectively and uplift one another. Muriu explains, “Strangers shortly develop to be mates over the easy act of serving to 1 lady look her best.”

Distinctive, special-edition patterns

Muriu designed two distinctive textile patterns for the gathering, every rich in cultural symbolism and impressed by standard African ankara prints. The first pattern, “A Cycle of Togetherness,” choices oval shapes that signify neighborhood and continuity. “As soon as I consider neighborhood, it’s an unbroken circle of affection and assist,” Muriu says, drawing parallels between the close-knit connections inside her private custom and Oribe’s devoted neighborhood.

The second design, “Strands of Historic previous,” was impressed by the type of Oribe’s iconic Curl Gloss Hydration & Preserve bottle. Muriu deconstructed it proper right into a wavy, flowing pattern that symbolizes the product of the Oribe family’s craftsmanship—serving to people particular their magnificence and individuality by means of hair.

Every patterns mirror the dynamic nature of Oribe’s artistry and heritage, with nods to its founder Oribe Canales—his love of vibrant shade and his non-public collections of basic hair brushes and mirrors. Muriu incorporates components of African hair textures, curls, and coils, making a vivid connection between the Oribe legacy and African cultural expression.

Have enjoyable sustainably

In line with Oribe’s environmental values, the packaging of the Trip 2024 Assortment is made with FSC-certified provides, using soy-based inks and renewable vitality. Every facet—from the biodegradable trays to the chlorine-free paper—shows Oribe’s ongoing dedication to sustainability, ensuring the great thing about the holiday season extends far previous the presents themselves.

Creating moments of enjoyment

Wrapped in warmth, jubilant colors, the six limited-edition current models designed by Muriu provide better than luxurious haircare—they provide a second of enjoyment and reflection in the midst of the normally hectic trip season.

“An infinite part of my id as an artist is creating utterly comfortable art work,” says Muriu. “I want to relive warmth recollections and have enjoyable the surprise throughout the moments we neglect or we don’t see. And I want to go that on to the individuals who discover themselves interacting with the merchandise: we wanted these models to create a second of enjoyment in the midst of the holidays.”

By way of Thandiwe Muriu’s visionary artistry, the Oribe’s 2024 Trip Assortment encapsulates the essence of care, connection, and creativity—merely in time to unfold pleasure to relations.

Photographs courtesy of Oribe.