Maluma on the Seaside — Interview
Maluma, now 30, has been promoting and advertising himself as a intercourse picture since he launched his first single “Farandulera” and carried out it for shrieking teenage girls at every highschool in his hometown, the second-largest metropolis in Colombia. No matter being thought-about a reggaeton artist, the overwhelming majority of his music is distinctly romantic, pairing emotional storytelling with a pulsating bassline. As an illustration, in “Felices los 4” from his third studio album, F.A.M.E. (2018), he explores the complexities of a forbidden affair. In “Hawái” from the album Daddy Juancho (2020), he shows on heartbreak and transferring on. Then there are the straight-up emotional ballads like “ADMV” (Amor De Mi Vida), the place he needs about having a family and rising earlier with the love of his life.
Do you have to’re not swooning however, take a scroll by the use of his Instagram. Posts attribute widespread glimpses of his physique, usually shirtless or sweating by the use of an intense train session.
I texted my buddy Caroline who does influencer promoting and advertising and requested her to run Maluma’s analytics for me. Appears that of Maluma’s 64 million Instagram followers, 66% are females, most between the ages of 18 and 44; his TikTok is 74% female.
After I popped into the salon for a quick root touch-up sooner than this interview, I requested my colorist, moreover Colombian, if she knew his music. She paused, brush in hand, and gave a realizing smile. “Maluma, youngster,” she talked about with a wink, invoking his well-known tagline. Then added in Spanish, “Si no estuviera casada lo parto de dos.” (Translation: She want to have vigorous intercourse with him—if solely she weren’t married.) Not the response I was anticipating from a 50-something mother of three.
