Serena Williams Launches Make-up Line, Wyn Magnificence— Analysis, Pictures

We’ll be reliable: Serena Williams’s make-up line was not on Entice’s 2024 celeb magnificence mannequin bingo card. When Wyn Magnificence arrived at Entice HQ plenty of months previously, now we have been considerably shocked and actually skeptical (celeb magnificence mannequin fatigue is precise). Nonetheless we started using it—we’re proper right here to do the work—and received right here to hunt out we hit a make-up jackpot.

Since Williams retired from tennis in 2022, she has been busy inside the lab and the boardroom— she’s moreover the founding father of the body-care mannequin Will Perform and has her enterprise capital company—nonetheless this make-up line was already inside the works when she was profitable grand slams. Six years and many reformulations later, Wyn Magnificence is lastly on cupboards. “It looks as if I’ve been engaged on this truly perpetually,” Williams tells Entice. The journey to producing Wyn started with the phrase “energetic magnificence.”

“I’m an lively explicit particular person and it doesn’t basically indicate profitable Wimbledons. I actually really feel like I’m additional energetic now than I was as soon as I used to be having fun with expert tennis,” says Williams. It’s not doable to tug as a lot because the carpool circle in full crimson carpet glam, nonetheless Williams (who “doesn’t go away the house with out concealer”) nonetheless wanted to serve appears to be at school dropoff, so she received right down to create a line that may allow her to positioned on a face of make-up in “mom time.”

To those understandably elevating their eyebrows at yet another celeb magnificence line, Williams says Wyn is for the frequently explicit particular person. “I actually really feel like I’m an frequently explicit particular person. I do know numerous folks could be shocked to take heed to that,” says Willams. “Nonetheless even from the best way during which I present myself on social, I’ll take off my wig and I’ll do irrespective of. That’s merely who I am, so that’s one factor that truly caters to the lives of frequently women.”

The mannequin’s preliminary launch comprises a lineup of 10 make-up requirements, along with waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and what we take into consideration to be the mannequin’s hero product: a tinted sunscreen.

The sunscreen has already flip right into a crowd favorite amongst Entice editors (it’s moreover Williams’s favorite), which was adequate to earn the street April’s One to Watch title. Be taught on to search out why Wyn Magnificence has joined our guidelines of favorite celeb magnificence producers—a feat in itself.

Meet the consultants:

On this story:

Overview

You do not need to look arduous to see Williams’s image mirrored in Wyn Magnificence. The spherical, easy matte packaging in vivid chartreuse resembles a tennis ball and the formulation are lightweight and preserve as a lot as a day on the switch or a train session: “You presumably can placed on our Glideline Waterproof Liquid Eyeliner for a marathon or two,” Williams says.